A standard employee screening would probably consists of criminal background check, credit reports checks, interviews with former employer and even searches on Google and LinkedIn for further information. With Social Intelligence, employers can now do a social media background check on prospective employee.
Social Intelligence is a ‘detective’ over the internet world which gathers everything the prospective employee has done or said for the past 7 years. With the information found, it will be presented in reports based on employer pre-defined criteria, both positive and negative.
From the reports, the employer will find charitable efforts and participation efforts done by him or her as well as external recognition received. On the negative side, racist remarks of activities, sexually explicit photos or videos and illegal activity is no exception and will be exposed to the employer too.
According to Social Intelligence, “Federal and state protected class information is redacted from the reports we provide. Employers are only exposed to information that is job relevant and may legally be considered in the hiring process.”
“All we assemble is what is publicly available on the Internet today,” – Max Drucker
Max Drucker, co-founder and CEO of social Inteligence recalled a man had pictured himself standing with marijuana plants in a greenhouse. He added that most of the information is gathered from deep web searches that find comments on smaller sites and blogs that include Tumblr, Yahoo user groups, bulletin boards and Craiglist. Less than one-third of the information is gathered from social platforms including Facebook, Myspace and Twitter. Other sources of information are YouTube, Flickr, Picasa, Yfrog and Photobucket.
There is a huge debate on the personal information gathered and revealed by the company which seems to be too personal and private. However, the company claims that the ‘terms of service’ agreements within websites and social network platforms are complex and the public do not realize that most of their actions are actually publicly available.