Learn about how to send a Mass Whatsapp message

Mass Whatsapp messages are promotional messages sent to a large number of people at the same time, in order to pass on the important message or announcement. Many brands and service providers have started to send Whatsapp messages to their customers and potential customers as a marketing and promotional tool through Whatsapp Business API.

Whatsapp Business API is an application program that helps businesses actively communicate with their customers in order to pass on important information like order status, promotional messages, seasonal discounts, and much more. Also, it is recommended for smaller businesses to use Whatsapp business, where they can send messages to 256 customers, and on the other hand, the larger businesses should prefer to use Whatsapp API.

Bulk Messaging on Whats App

You should know that you can use the WhatsApp App to send bulk messages up to a limit. WhatsApp App has set a limit of 256 contacts per bulk message. To send a promotional message to promote your product or service, you can use both WhatsApp Business App and WhatsApp API, also known as Whatsapp marketing. It’s a kind of intellectual marketing technique mostly used by small businesses to do their marketing. 

Whatsapp restricts SPAM messages, the promotion of products, services, or mass sales, as it can be irritating for users who use the app, and it is for this reason one should not use WhatsApp app for the same.

How to send a bulk Whatsapp message?

As we mentioned in the above paragraph, to send a message to more than 256 people , I would advise you to use WhatsApp Business App and WhatsApp API. 

Whatsapp message through WhatsApp Business 

To create bulk messages on WhatsApp without using an outer service provider through the API, you need to follow these steps: 

1) Open WhatsApp Business.

2) Move to the Chat screen> Menu button> ‘New Group’.

3) Select the names of the contacts you want to send the message to.

4) Press OK, then select a name for your group and press ‘Create’.

All your connections you wanted to send the message to are available in the same group. Remember that only if they respond to your promotional message, you will be able to see it and connect with them in person.

Sending Bulk WhatsApp Messages using Authorized APIs

To send a message through you only require two things to send a WhatsApp bulk message using WhatsApp API: a WhatsApp API account and business messaging software. Some of them are:-

1. WebEngage
2. Haptik
3. Flock

Using these softwares way, one can have numerous advantages: 

1. No concerns about WhatsApp restricting your phone number.
2. Dependable solution.
3. Create auto-reply chatbots.
4. Multiple Dealers can log in and respond to consumers.
5.  Green tick verification certifies your credibility.

With WhatsApp APIs, you can also facilitate a WhatsApp Chatbot on your company number that will help you automate directly to your sales and customer support.

How to create a fantastic promotional message?

A great promotional message must consist of the points mentioned below:-

1. Get to the point straight away. Your core message should be transparent and straightforward. 
2. See the issue concerned from the customer’s point of view. Try to provide a way out of their problem. 
3. Be pleasant and informal; Try not to use the typical Lingo.
4. Express something original from your experience with your product or services.

It can mold; according to the product or services you are offering your customers. But this should be the base of your message to attract the customer. 

Conclusion

To send a promotional message to promote your product or service, you can use both WhatsApp Business App and WhatsApp API. Avoid using Whatsapp’s official app limit of 256 contacts per bulk message. Also, there is a possibility that your number can be restricted for violating the terms and conditions.