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Key factors to manage and grow a startup – Matt Colletta

Esperanza Gomez



Managing a startup is one of the most challenging things for entrepreneurs. There is so much that goes into building a startup that it can be overwhelming at times. However, certain factors make the process easy and convenient. 

To understand the process of managing startups and facing the challenges, we have talked to Matt Colletta, one of the best digital marketing experts and a modern-day entrepreneur. 

Besides managing his online ventures as a digital entrepreneur, Matt Colletta serves as a part of the team at the widely known PR Agency, SomeFuse.

startup matt colletta

We have discussed the startup culture and its impact on the world. We have talked about the key factors regarding the growth of startups and here is what came out of the discussion.

Factors responsible for the management and growth of startups

Company Culture

The growth of a company has a lot to do with its culture. If you want your startup to grow well, creating a positive company culture is crucial. It will help deepen the roots of the company and form a strong foundation for the brand you represent.

Cash Flow

Keep a check on how much money is coming in and how much money you are putting back into the business. Keeping track of your cash flow is one of the best things to do when you are managing a startup.

Knowledge Management

To grow a startup, you must have a strong base of industry knowledge and skills. The best way to build your knowledge base is to document your efforts and practices and share them with your team.

Customer Happiness

One of the most important aspects of business growth is customer happiness. While the company grows and new businesses keep coming in, you have to make sure that your existing customers are happy and satisfied with your service.

The Team

Your team can make or break your business. Be patient when you are hiring people for your team. Hire the right people and you can rest assured that your work will be done the right way. Hire the wrong ones and you will keep worrying about the consequences.

The Plan

Your plan should have more than just your main idea. It should have your goals, operations, targets, and more. Everything that you have in your business plan has to be well researched. Only then will you have a chance at success.

The execution

Your plan is valuable as long as you take the action to fulfill them. When you are dedicated enough to execute your plans, you can see the results coming. You can then measure the results and decide the future course of action.

Growing a startup needs grit and determination. When you decide to be an entrepreneur, you should also take the responsibility to see through every challenge you face and do your best to scale up your business.

As a startup, you have to think through these challenges and do what needs to be done to take the business forward. You can always maximize your chances of success by using the right strategies and making adjustments wherever and whenever needed.

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