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Simon Porte Jacquemus: Embracing Art and Fashion in the South of France

Cam Speck

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Renowned French designer Simon Porte Jacquemus is set to take the fashion world by storm again with his announcement of hosting his next runway show at Fondation Maeght, a prestigious modern art museum in Saint-Paul-de-Vence, South of France. This move comes after his spectacular Fall 2023 “LE CHOUCHOU” collection showcase at the Palace of Versailles, which featured high-profile models like Kendall Jenner and Gigi Hadid. Fondation Maeght, France’s first independent art institute established in 1964, has been a haven for the most prominent 20th-century European artists, including Georges Braque, Marc Chagall, and Joan Miró.

Event Details and Significance

  • Date of the Show: January 29, following Paris Fashion Week Men’s.
  • Location: Fondation Maeght, Saint-Paul-de-Vence.
  • Collection Name: “Les Sculptures”, a tribute to Alberto Giacometti’s work.
  • Previous Hosts: Louis Vuitton’s Cruise 2019 show.

Jacquemus: Blending Fashion and Local Inspiration

Simon Porte Jacquemus, known for his deep connection to his native South of France, draws inspiration from the region for his fresh, sensual creations. This upcoming event marks his return to his roots, highlighting his commitment to incorporating local elements into his fashion narrative. His past shows, notably in Marseille, the lavender fields of Valensole, and the Camargue salt mountains, have uniquely blended natural beauty with high fashion.

Recent Achievements and Future Plans

  • Rapid Growth: Jacquemus reported gross revenue of 212 million euros in 2022, doubling from the previous year.
  • Retail Expansion: Plans for international retail rollout in the U.S. and the Middle East, aiming for several stores by 2026.
  • Brand Strategy: Emphasis on a Mediterranean aesthetic and accessible luxury products, including the popular 100-euro bucket hats and 670-euro Chiquito handbags.
  • Children’s Line Launch: A new junior collection for ages 4 to 12, following a successful introduction in 2021.

A Fusion of Art, Location, and Fashion

The choice of Fondation Maeght for Jacquemus’ next show is a strategic blend of art and fashion, leveraging the cultural richness of the South of France. The foundation, designed by Catalan architect Josep Lluís Sert, is not just a museum but a symbol of artistic heritage, making it an ideal backdrop for Jacquemus’ “Les Sculptures” collection. This collaboration represents a fusion of the artistic and the fashionable, a signature approach of Jacquemus.

Impact on Social Media and the Fashion World

Jacquemus’ shows are known for their cinematic quality and stunning locations, often featuring in the South of France. These events have greatly amplified the brand’s presence on social media, attracting a global audience. His innovative approach to showcasing fashion outside the official calendar and linking collections to nature and art rather than seasons has made Jacquemus a trendsetter in the industry.

Emphasizing the Mediterranean Aesthetic

The Mediterranean aesthetic has always been a cornerstone of Jacquemus’ design philosophy. This is evident in his choice of locations for his shows, his design elements, and even in the names of his collections. The South of France, with its vibrant culture, stunning landscapes, and rich artistic history, serves as a constant source of inspiration for Jacquemus. This region’s influence is unmistakably woven into the fabric of his creations, bringing a sense of warmth, sensuality, and rustic charm that is unique to his brand.

Celebrating Local Art and Culture

  • Artistic Collaborations: Jacquemus’ shows often feature collaborations with local artists, showcasing the symbiotic relationship between fashion and art.
  • Cultural Homage: Each collection pays homage to the cultural richness of the South of France, reflecting the region’s history, art, and natural beauty.

Concluding Remarks

Simon Porte Jacquemus continues to redefine fashion with his unique blend of local inspiration, artistic collaboration, and accessible luxury. His upcoming show at Fondation Maeght is not just a fashion event but a cultural celebration, marrying the worlds of art and style in the picturesque South of France. Stay tuned for more updates on this exciting venture.

For more details on Simon Porte Jacquemus and his fashion journey, visit Jacquemus’ official website.

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