Connect with us


Intel and AMD’s Ongoing Rivalry: A Tale of Marketing Tactics and Processor Architectures

Ryan Lenett



The tech world recently witnessed a new chapter in the ongoing rivalry between Intel and AMD, focusing on their respective approaches to processor design and marketing. This article combines insights from three distinct news pieces to shed light on the complexities and tactics used by both tech giants in promoting their CPU products.

Intel’s Accusations and Marketing Tactics

  • Intel’s Revelation: Intel recently accused AMD of using outdated CPU designs in its Ryzen 7000 mobile CPU family, specifically highlighting the use of the Zen 2 architecture, which dates back to 2019.
  • Marketing Strategies: In a bold marketing move, Intel posted a document on its website titled “Core Truths,” which likened AMD to a used car dealer and a snake oil salesman. However, the post was quickly taken down after gaining negative attention.

Analysis of Intel’s CPU Architecture

  • Intel’s Own Architectural Evolution: Despite its critique of AMD, Intel’s 14th Gen desktop CPUs are based on the Raptor Lake architecture, similar to its 13th Gen CPUs, which are a minor update of the 12th Gen Alder Lake architecture.
  • Skylake and Its Iterations: Intel’s infamous 14nm Skylake architecture, released in 2015, was repackaged multiple times under different names (Kaby Lake, Coffee Lake) and wasn’t replaced on the desktop until 2021.

Intel’s Presentation and Critique of AMD

  • Slide Deck Exposure: Intel’s presentation, captured by VideoCardz before deletion, targeted AMD’s Ryzen 5 7520U mobile processor, accusing AMD of misleading consumers with its naming scheme.
  • Intel’s Own Naming Confusion: Intel has faced criticism for its confusing processor naming schemes and minimal architectural changes in its product lines.

AMD’s Naming Scheme and Processor Architectures

  • AMD’s Transparency: AMD flags the CPU architecture generation in its product names, with the third digit indicating the Zen generation. For example, the Ryzen 5 7520U uses the older Zen 2 architecture, while the 7640U uses the newer Zen 4.
  • Intel’s Criticism of AMD’s Approach: Intel accused AMD of deceiving customers by using the older Zen 2 architecture in the Ryzen 5 7520U model, which some might misconstrue as a newer model due to its naming convention.

Intel’s Internal Challenges and Reactions

  • Intel’s Rebranding Tactics: Intel has rebranded its 10nm node as Intel 7, potentially to make it appear more current.
  • Cultural Shift at Intel: The quick removal of the controversial post may indicate a cultural shift within Intel under the leadership of CEO Pat Gelsinger.

Understanding the Impact on Consumers

  • Consumer Confusion: The technicalities of CPU architectures can be perplexing for the average consumer. When companies like Intel and AMD use complex naming schemes or market their products in a way that may be misleading, it creates confusion. This can lead to consumers not fully understanding what they are purchasing, which can affect their satisfaction and trust in the brand.
  • Importance of Transparency: There is a growing demand for transparency in the tech industry. Consumers are increasingly aware and informed, and they expect clear and honest information about the products they are investing in.

Industry Response and Future Directions

  • Call for Standardization: There might be a need for industry-wide standardization in naming and marketing strategies to ensure clarity and fairness. This would help consumers make more informed decisions and could lead to healthier competition among tech companies.
  • Tech Reviews and Analysis: The role of independent tech reviewers and analysts has become increasingly vital. They often provide clarity and unbiased information on these products, helping consumers navigate through the marketing tactics of big companies.

Conclusion: The Ongoing Rivalry in the Tech Industry

Both companies have employed various tactics to position their products favorably in the market, sometimes leading to confusion and misleading impressions. This incident highlights the need for greater transparency in the tech industry, especially concerning processor architectures and naming schemes. For more detailed information on the Ryzen 7000 series and its architecture, you can visit AMD’s official page here.

Ryan is a car enthusiast and an accomplished team builder passionate about crafting captivating narratives. Known for his ability to transport readers to other worlds, his writing has garnered attention and a dedicated following. With a keen eye for detail and a gift for storytelling, Ryan continues to weave literary magic in every word he writes.