Get your site making money
Getting a lot of visitors to your website is a great thing although it won’t mean much unless you can turn those visitors into paying customers. The following are some tips that you can use to your advantage and assist you into turning website hits into loyal customers.
You want to make sure that you are marketing your website to the people most likely to make a purchase from you. It would make little sense to market your website on a cat lover’s forum if you happen to be selling dog toys now would it. You need to make sure that your focus stays on the people that are most likely going to need what you have to offer. Keep this in mind when doing things like selecting the keywords that you plan on using for your website.
You will also want to add a personal touch to your website. You can do this by adding a picture of yourself or even something as simple as putting an “about me” section of your website. You need to do this to add a level of trust to your website. This is important because you want people to feel comfortable placing an order with you for your products or services. Also make sure that you make it clear how to contact you. Some people may feel comfortable ordering from your website right away while others will need to have some questions answered before they are comfortable enough to make a purchase from your website.
Adding a Frequently Asked Questions section to your website is another thing that you can do in order to increase your conversion rates. The reason behind this is you want to make it as simple as possible for a visitor to make a purchase from you. This also helps to build trust as you will help your potential customers know that they are covered should they ever experience an issue with an order. A clearly written FAQ section will go far in helping you achieve better conversion rates.
These are just a few of the things that you can do in order to increase your conversion rates on your website. By keeping tips like this in mind you will have a much better chance of turning your website visitors into loyal customers.