The importance of social media in our life in today’s world is evident from the fact that about 70% of the global population uses some form of social media platform. So, what is social media, and how is it playing a key role in the modern world.
Social media is a set of web-based online tools or online platforms that allow people to share and discover information and ideas. It has revolutionized the way people socialize without even stepping out of their homes.
What does social media basically do?
Basically, social media facilitate the sharing of user-generated content such as data, images, and videos. Blogs, business forums, podcasts, microblogs, photo sharing, product/service reviews, and weblogs are examples of social media platforms where millions of users share their content online.
Importance of social media in our life
- Studies have found that most people spend about 25% of their time on social networking platforms.
- This fact is itself enough to depict the importance of social media in our life.
- Apart from personal use, social media has established itself as an important tool to promote business, entertainment, food, lifestyle, welfare, and various other things.
Advantages of Social Media
To understand the importance of social media in our life, first, let’s see some of the major advantages.
#1. Keeping up with the latest local and global news and events
The delivery of news has changed dramatically as technology, and social media platforms have advanced. The era of large newspapers and printed magazines are long gone, and everything is becoming increasingly digital. While some still use the printed medium, most people now get all of their information from the internet.
#2. Socializing with family and friends
Social media has made staying in touch with family, relatives, and friends easier than ever. You can organize an event to bring together the people you care about, or you can share your small and big accomplishments with them. You have many opportunities to make new friends online and possibly meet them in person later that you could not have had otherwise. Some people even meet their life partners on social media!
#3. Enhancing the professional network
Using social media to build and expand your professional network has also become much easier. Long discussions about careers, topics, and potential opportunities are possible on social media.
#4. Establishing online marketing
Modern business seems incomplete without online marketing, especially social media marketing. In fact, it’s one of the most important channels for presenting your company and maintaining your persona. If it’s not well-maintained, it can hurt your credibility in front of clients and customers.
ALSO READ: How Does Social Media Work?
#5. Knowing the market and consumer behavior
Many businesses see social media as a golden opportunity to test the market and analyze their customers’ behavior. In fact, business intelligence companies are mining this future of business. You can predict almost everything that will come your way in the future by collecting and analyzing data from the current market and planning out the best way to exploit it in yours.
The entire globe under your fingertip
The development of social media platforms has altered the lives of people all over the world. Not only can you see the planet, but you can also see what’s going on in space right now, all from the safety and comfort of your own home. It has undoubtedly made our lives and communications easier and provided us with numerous opportunities to learn, innovate, and dream about the future.