Amazon is one of the most used e-commerce platforms in the world. It is used by millions of businesses to sell products and reach more customers.
Startups have a great opportunity to expand their reach and get initial traction through Amazon stores. If you are a startup selling any kind of product, you have to be on Amazon.
While Amazon is growing exponentially, it is important to understand how it is helping startups grow. To understand this, we talked to Robert Del Grande, a successful e-commerce entrepreneur and the Founder and CEO of AmazonAutomation.com.
The article is a summary of our talk, highlighting the essential points of how startups can use Amazon to boost their sales.
In the recent past, there has been a huge surge in online shopping. Dramatic changes in consumer behavior have been observed as global lockdowns became the new normal. Online shopping became a regular thing for consumers all over the world.
According to the latest statistics by SmartInsights, the e-commerce industry has gone up by 18.4% in 2020. This growth has generated over $4 trillion in sales.
The growth has been noticed across all verticals of retail, including home, beauty, food, and electronics.
The rise in the online shopping trend has been phenomenal. This trend seems to continue in the present as well. If you are a startup owner or an Amazon seller, this means great news.
The increase in the number of online shoppers means an increase in sales and growth opportunities for businesses. However, you have to make preparations in order to maximize your success as an Amazon seller. Learning the different ways to boost your sales is crucial for the growth of your startup.
Here are some ways to grow your sales using Amazon:
1. Focus on Amazon search engine optimization
The best way to boost traffic to your Amazon store is to optimize it for Amazon search engines. The process of Amazon SEO is similar to Google SEO or SEO for social media platforms. From researching keywords to writing a good product listing title and description, there are certain things that have to be done right to make your products reach the top spot in Amazon search results. Buyers should be able to find you through searches on the platform. This is the best way to get more sales through Amazon.
2. Use Amazon Automation platforms
The idea with Amazon Automation services is to help people set up and run Amazon stores without them having to deal with the day-to-day tasks needed to run an online business. When you sign up for Amazon Automation services, you give someone the authority to manage your Amazon stores in return for a fee or share of the business. An increasing number of Amazon sellers have started using Amazon Automation services.
3. Practice sustainability
Consumers understand the need for sustainability. More and more online shoppers prefer purchasing products only from environmentally friendly retailers. If you are selling on Amazon, make sure that you use eco-friendly materials in your packaging. Get creative while practicing sustainability and you will surely create a good brand image in the minds of consumers.